ESSENTIALS ADD-ON · BRAND & WEBSITE

Website design Perth, brand and site built together

The design and build service behind our own rebrand, offered as an add-on to your Essentials plan. A fixed-scope, milestone-based project in seven phases, with your sign-off at every gate. Every site is built in WordPress with Elementor, the only platform we build on.

TWO TRACKS, SAME PHASES

8

weeks for a refresh

Or 10 to 12 weeks from scratch
Refresh

28 to 35 designer-days

From scratch

45 to 55 designer-days

Phases

7

Phase 1

Full audit

Sign-off

Every gate

From-scratch adds naming, identity origination and more ideation. Effort shown in designer-days.

THE JOURNEY

Seven phases, each with its own deliverable

Phases run in order, each building on the last with a short overlap at each hand-off, so you can commission up to whichever phase suits your budget and stop there. You keep that phase’s deliverable either way.

W1

W2

W3

W4

W5

W6

W7

W8

W9

W10

W11

W12

Exploration

Audit report and baseline score · week 1

Consultation

Brief document · week 1

Research

Research document · weeks 1 to 2

Ideation

Three directions to choose from · weeks 2 to 4

Design

Brand voice and style guide · weeks 4 to 7

Development

Sitemap, wireframes, mockups and WordPress build · weeks 6 to 10

Delivery

Re-audit vs baseline and handover · weeks 10 to 12
A from-scratch build runs 10 to 12 weeks. A refresh takes about eight. The audit bookends the work, so the shift is measured rather than asserted.

WHERE THIS SITS

Three add-ons to your Essentials plan

ALSO AVAILABLE

Site Audit

Find out what is actually wrong. Phase 1 of any redesign.
Free for 5 pages · $950 up to 25 pages

ALSO AVAILABLE

Design Desk

Keep it moving.
$500 or $800 a month · 5 or 10 hours

YOU ARE HERE

Brand & Website

Start again, properly. Begins with the full audit.
Full audit first, then quoted phase by phase

HOW IT WORKS COMMERCIALLY

Pick your endpoint, pay as you go

1

Phase 1 is the full site audit

It costs $950, and nothing later can be quoted until it exists. If you have already paid for a full audit, it counts as phase 1.

2

Each phase is priced on its own

Quoted by effort in designer-days and complexity, once its inputs exist. You pay per phase as you go, not one lump sum up front.

3

Stop wherever suits your budget

Commission up to whichever phase you want and stop. You keep that phase’s deliverable. A later phase can’t be commissioned until the earlier ones are.

4

The audit bookends the work

We benchmark at the start and re-audit at the end, so the shift is measured rather than asserted. Work beyond an agreed phase is re-quoted.

The service behind our own rebrand

20+

Years serving WA business

WCAG 2.1 AA

The standard we test to

ISO 27001

Certified for security

100% WA

Owned and operated

READY WHEN YOU ARE

Start with the full site audit

Every project starts there, so book a free 30-minute consult and we’ll scope the audit. We build in WordPress with Elementor only, so if your current site is on another platform, the new one moves across. From there we quote phase by phase, and you decide how far to go.